Design Blitz

Digital Storytelling

Design Blitz

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Symbolism: It’s simple, and pretty clear. It’s also a common pop culture reference, and most people probably don’t need any of the text to immediately think of the lyrics.

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Minimalism: Few words, few pictures, and yet you know exactly what it is. It uses only 3 colors to successfully represent the sun behind a mountain. The lack of busy detail means your eyes go right to the name.

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Color/Typography: 3 nicely contrasting colors, with certain words in a different color to help stress parts of the message, as well as linking them together: Who We Are -> UMW. Also another minimalist design.

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This just combines a ton of elements in a not great way. There’s a lot going on, tons of number, symbols, graphs, and words going in every direction. Text in different sizes, adding arbitrary emphasis. Also a really poor representation of 1/3. It’s not good.

 

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